Corporate Social Responsibility
Balancing Tomorrow's Sustainability and Today's Profitability.
David E. Hawkins
Many companies recognise the importance of corporate social responsibility, but seek to understand how this can be harmonized with current profitability. This new approach, drawing upon many contemporary examples, demonstrates the importance of balancing short term profitability with long term sustainability and shows how this relates to many business issues and aspects including environmental change, ethical trading, corporate governance, risk management, sustainable development and competitive balance.
The Bending Moment
Energizing Corporate Business Strategy
David E. Hawkins
This book draws upon the idea that internal and external pressures and stresses can result in a change in the shape and form of the organization, the ‘bending moment'. It suggests the importance of a holistic business strategy as a crucial part of building for success in the complexity of the market place and relates this to a range of themes and topics including mergers and acquisitions, risk management, leadership and change management.
Sun Tzu and the Project Battleground
Creating Project Strategy from 'The Art of War'
David E. Hawkins & Shan Rajagopal
The Art of War by Sun Tzu has influenced a generation of business leaders and strategy gurus. Yet for many people in business and students of management this remains a mystery. For the first time the authors provide a fully comprehensive account of this work and the influence of Sun Tzu and the relevance to business strategy and project management. Their book will give the reader the opportunity to appreciate and benefit from this crucial work.
"The Art of War has influenced a generation of business leaders and gurus, but for many others has remained a puzzle. This is a comprehensive treatment and will appeal to and work for all, at varying levels."
Keith Clack, Best Business Books, The Bookseller