ICW's CEO Frank Lee announces launch of new 'Strategic Marketing and Communications Team
ICW are delighted to report that Frank Lee, ICW's recently appointed CEO, has officially announced the launch of the ICW 'Strategic Marketing and Communications Team' (SMCT) - a new initiative combining the knowledge and experience of a team of experts, whose focus is on building the Institute's marketing and communications strategy moving forwards.
Frank confirmed his vision for the future of the ICW: a purpose-driven not-for-profit organisation with a mission to demonstrate the vital role structured collaborative working plays in delivering key outcomes, and with the objective of supporting our members and partners to:
- achieve better economic outcomes
- deliver social value benefits, including inclusivity
- support the achievement of their sustainability objectives
The SMCT has commenced a programme of work and activities, including building a blueprint for an exciting series of events that we will be initiating in the near future to support our members, taking ICW into the next stage of its development.
This is the first of a series of announcements this year from the Institute, as we drive positive change to support our members.